Let’s Talk Exports – Exporting is for all
When you hear “exporter”, it no doubt conjures thoughts of large companies producing fruit, or wool, or vehicles for far-off markets. After all, these are some of the core exports of our province.
That being said, the idea of export being a game for industry giants is one we at Exporters Eastern Cape are trying to dispel. In fact, one of our mandates as an organisation is to make exporting more accessible to all companies that are interested in expanding to other markets.
Exports should also not be limited to those capable of delivering massive volumes of their products. It can still be lucrative for smaller businesses to explore export markets, and in doing so, enable their businesses to expand and deliver higher volumes over time.
Willem Coertzen of the Brickmakers Distilling Company will affirm this sentiment. His company began exporting gin to Namibia in April 2024, but they already have Botswana in their sights as their next market. “Depending on your products and the red tape, it can be quite a lengthy process to become compliant and registered with the necessary bodies; however, you reap what you sow, and I do believe there is great untapped potential in the SADC countries,” says Willem.
The red tape should not be a deterrent for prospective exporters, even if the quality standards and requirements are not as clear-cut as for more established industries. For Wernich Cronje of Garden Route Foods, the journey to being export-ready was complex but worthwhile. Part of this company’s business, under the umbrella of East Cape Escargot, is farming with snails for various end products – primarily the high-end delicacy of escargot.
“It was quite a process to obtain the necessary certificates,” explains Wernich. “Our processing plant had to run for at least a year to establish protocols, and compliance was difficult in that applicable standards did not really exist in South Africa; the standards for snails apply to sea snails, and other standards for animal products apply to vertebrates, so eventually we worked with a veterinarian in George to write our own protocols for food safety. We completed audits in 2024 and received our certification, and now we are looking at potential export markets and partners.”
Wernich also credits the 2024 Exporter Development Programme for supporting this journey. “The export development course was crucial to me and I would recommend it to anyone. It helped so much in terms of understanding the necessary processes, and the knowledge within the exporter community is unbelievable. Information was always available if you needed it, and other exporters would open their doors to us and show us what is possible. You don’t need to be a multi-million rand company to be an exporter.”
The contribution of any exporter, large or small, is valuable to our economy and our region. This is why we honour not only established, high-volume exporters at our annual Exporter of the Year awards, but also medium and small exporters, and even emerging exporters who have recently expanded to other markets.
For any Eastern Cape companies who are considering the possibilities that lie abroad: we are ready to help you get there. Let’s talk exports.
By Quintin Levey, Exporters Eastern Cape Chairman
Published in The Herald, October 2025

